MEDIA HELP CENTER

The following sites are part of the NP Communications portfolio:

Medical Laboratory Observer - The Peer-Reviewed Management Source for Lab Professionals Since 1969.

MLO Media Planner »
Sales Contacts »

Health Management Technology - The Source for Healthcare Information Systems Solutions

HMT Media Planner »
Sales Contacts »

Evaluation Engineering - Written by Engineers ...for Engineers

EE Media Planner »
Sales Contacts »

Web Display Advertising Guidelines

Standardized information for all of NP Communications' websites.

Free Mobile Ad

  • Web ad sizes do not appear on mobile phones.
  • Advertisers should submit one static ad with URL link to run on mobile phones for the duration of their Web ad contract date (no charge).
  • 300x100 pixels saved at 72dpi

Ad Submission Requirements

  • Ads with light color backgrounds must have a border to hold elements together.
  • Images saved at 72 dpi
  • Formats accepted:  jpg, png, gif, animated gif, HTML5 snipet (Wallpaper: static only).
  • URL for linking purpose
  • SSL/https compliant

ROS Information

  • Many positions run ROS as a courtesy to our clients.
  • Header and Sidebar Ads are ROS
  • Inline Article ads are ROS within post content

Approved 3rd party Ad Serving Trackers

Our web Ad Serving platform provides monthly click and impression reports for the following 3rd party services:

  • Adtech
  • Atlas
  • Bluestreak
  • CPX
  • Doubleclick/DFP
  • Eyeblaster
  • Falk
  • Google Adsense
  • Kontera
  • Revive Adserver
  • Mediaplex
  • Open Adstream
  • Tango Zebra
  • Trade Doubler
  • Yahoo Publisher Network

All other 3rd party ad trackers will not deliver accurate tracking. Anyone using an unlisted 3rd party tracker, will not receive monthly web reports.

Wallpaper

Exclusive position. Your static ad frames our home page as visitors scroll the pages. See guidelines for sizes.

PDF Sample and Specs

Push-down Super Leaderboard - 970 x 90 (closed) to 970 x 415 (open)

Exclusive position. Top banner expands down on roll over and pushes content on page down.

Sample & Guidelines PDF Specs

Interstitial - 600 x 400

Exclusive position. Ad opens over dimmed home page for 10 seconds or until visitor closes it.

Sample & Guidelines HTML Requirements

HTML5 Guidelines

Instructions for HTML5 web advertising.

HTML5 Requirments/Resources

Page Curl/Peel - 500 x 500

Exclusive position. Upper right corner of home page opens to full image on roll-over.

Page Peel Guidelines

Super Leaderboard - 970 x 90

970X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Super Leader Sample

Leaderboard - 728 x 90

728X90 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Leaderboard Sample

Large Rectangle - 300 x 600

300x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Large Rentagle Sample

Skyscraper - 160 x 600

160x600 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Skyscraper Sample

Medium Rectangle - 300 x 250

300x250 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Medium Rectangle Sample

Banner - 468 x 60

468x60 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Banner Sample

Button Ad- 120 x 120

Exclusive Events page ad.
120x120 pixel image at 72 dpi
Format:  jpg, png, gif, animated gif, HTML snipit

Button Sample

Video Ad - 300 x 250

Instructions for designing video display advertising.

Video Guidelines

White Paper

Individual email, Ad on home page for one month, White Paper Landing page for 3 months

Materials:

  • Cover Image - JPG or PNG
  • Headline - 2 to 6 Words
  • Description - 50 Words
  • Logo - 300px wide, JPG or PNG
  • WhitePaper - Please provide landing page URL

White Paper Sample

Digital Edition

Magazine print ads appear in the Digital Edition during the same issue month, free of charge. Four enhancement options available. Contact your Sales Rep for pricing.

Options/Samples


Email Advertising Guidelines

Guidelines for submitting materials for the Daily Newsletter, eProduct Showcase or a Custom Email.

For all email ads:
Images saved at: 72 dpi
Formats accepted:  jpg, png, gif
URL for linking purpose

Newsletter Text Ad and Native Text Ad

Text Ad: Includes your 2-6 word headline, 35 words, 150 x 150px (supply an image at least 72dpi at 300 x 300 px), and URL link.

Native Text Ad: Includes your 2-6 word headline, 35 words, and URL link.

Text Ad (imbedded in editorial) Sample

Native Text Ad Sample

Newsletter Banner Ad- 580 x 75

580x75 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Banner Ad Sample

Newsletter Box Ad- 280 x 175

280x175 pixel image at 72 dpi
Format:  jpg, png, gif
URL for linking purpose

Box Ad Sample

eProduct Ad

Text Ad: Includes your 2-6 word headline, 35 words, 200 x 200px (supply an image at least 72dpi at 300 x 300 px), and URL link.

ePorduct Ad Sample

3rd Party Custom Email

Individual email to your target audience. See guidelines for sizes.

Email Guidelines


Print Advertising Guidelines

Below are the standardized sizes for all of NP Communications' publications.

Full Page

Click button for downloadable .pdf

Full Page Bleed Template

Full Page Non-Bleed Template

2/3 Vertical

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2/3 Vertical Bleed Template

2/3 Vertical Non-Bleed Template

1/2 Island

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1/2 Island Template

1/2 Vertical

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1/2 Vertical Bleed Template

1/2 Vertical Non-Bleed Template

1/2 Horizontal

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1/2 Horizontal Bleed Template

1/2 Horizontal Non-Bleed Template

1/3 Square

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1/3 Square Template

1/3 Vertical

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1/3 Vertical Template

1/3 Horizontal

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1/3 Horizontal Template

1/4 Vertical

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1/4 Vertical Template

1/6 Vertical

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1/6 Vertical Template

1/8 Horizontal

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1/8 Horizontal Template